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Improve your targeting efforts with strategic
information about the most active architects who
are specifying or not specifying your product.
Develop a top list of new prospects. Maintain
and manage your top list of people who specify
you in order to hold spec.
McGraw-Hill Construction SpecShare is built using the largest plans
and specification database in the world. Over
60,000 projects were digitized in 2000. This huge,
comprehensive source of in-depth information gives
an instant snapshot of the critical data you need
to grow your business.
Marketing professionals will find the SpecShare
system to be an intuitive tool to evaluate their
brand and product penetration, and to assess marketing
campaign effectiveness. Segment and target your
best opportunities plus identify new market segments
or geographies for expansion.
Delivery Formats & Frequency
Options:
 Quarterly
CD-ROM
One-time
spec snapshots using one month of current projects
Custom
research using SpecShare as a foundation
Products Covered:
Any brand name or building product that appears in the
written text of spec pages for commercial construction.
To request a custom, no obligation proposal, be sure to
note the products or brands you are interested in and
Call 1-800-393-6343 or e-mail
customer
service.
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